INSIGHT
In a world of uncertainty, we seek to minimize the risks and consequences of a negative outcome, or maximize the potential of a positive one. This is true to everything we do — health, sports, work, lifestyle, entertainment, home, travel, business, technology, etc. Things come loose, detach, fall or don’t hold together, adding anxiety to our daily tasks and underscoring our sense of control.
Positioning
In control
A world filled with slippery roads, bumps, and uncertainty can add anxiety and underperformance in critical times.Setex solves the uncertainties caused by gravity, turbulence, movement, wind, weather, even body reactions to give you the peace of mind and confidence to perform.Whether it’s your job, your health, or your passion, Setex removes the anxiety of uncertainty to help you feel in control.
Brand Narrative
What lets a gecko ever so comfortably hold on to a wall or a ceiling?
Setex® was born from this scientific curiosity. To biomimic what helps geckos defy gravity, the microscopic hairs called setae which grow on their toe pads. We developed our unique, patented gecko-inspired Setex materials to deliver products and solutions that stick, grip and fasten with unmatched flexibility and under the most challenging circumstances.
Why? Because the human need to stick, grip, or adhere is as diverse as it is timeless. When you’re riding your bike, you want to stay in control of your pedaling with the comfort of your eyewear firmly on the bridge of your nose. When you’re swimming, you want to control your crawl with ease, your cap firmly affixed to your forehead. When you’re working out, you want to run like the wind enjoying your AirPods firmly in your ear sockets.
Our technology works with dry intermolecular forces, not wet chemicals. Our adhesives leave no residue and can go on and off in different strengths. Our gripping surfaces won’t let go even under wet or oily circumstances. Our fastening solutions allow us to affix, remove and reaffix.
Setex brings a renewed sense of calm, with gripping and adhesive products that allow virtually anything to stay in place so we can continue to comfortably move around life and always stay in control.
Positioning Statement
Setex leverages its patented gecko-inspired technology to bring to market innovative adhesive, gripping and fastening products that help keep things in their place and people in control.
Logo & Tagline
B2B Brand
